PIEX - Acteur Incontournable du Marché Africain - Services à la carte

An indispensable player in the African market

PIEX has a dynamic, flexible and tailor-made approach in order to be an indispensable player in the African market, while respecting the strictest standards of ethics and quality.

Our strategy

PIEX develops its activities on two axes:

  • EXPORT BUSINESS: open up access to new markets and new partners.
  • IMPORT BUSINESS: offer manufacturers to outsource their exports, covering all African countries with minimal management, i.e. with only one interlocutor and one invoice, to devote themselves thus to optimizing their production and developing their products.

Our Quality Approach

  • Compliance with international standards for Good Distribution Practices.
  • Optimum quality in the preparation of its orders and response to the requirements of its customers.
  • GMP Certified Manufacturers (“Good manufacturing Practices”).
  • Customers who have the certifications and authorizations to hold and deliver health products in their respective countries.
  • Respect of international practices and standards with regards to relation with health authorities and professionals.

An integrated approach for manufacturers


  • Performance of market research and selection of products based on referenced and verified sources (IQVIA, wholesale data, Piex sales history, sell-out data)
  • Definition of Business plans and deployment plans for launching new ranges


  • Registration of the product (adaptation of existing files to the requirements of African authorities and local submission/follow-up)
  • Regulatory Monitoring


  • Collaboration with government representatives in charge of health
  • Reflection on access to care Participation in Public-Private partnerships


  • On-line follow-up of sales through our Extranet
  • Monthly sales report by country/product/customer
  • Benchmark of company performance vs Market
  • Market research for new product opportunities
  • Extension to new geographical areas


  • PIEX operates in francophone West Africa, with a growing presence in East and Central Africa.
  • Through a network of selected partners, and soon thanks to its own structure, PIEX accompanies its partners in the marketing and promotion of their products.
  • PIEX works today with about ten integrated promotion players in Africa, selected for their seriousness and ethics, which allows him to cover the following geographical areas:

Field presence

  • CENTRAL MARKETING AND REGULATORY TEAM centralized for the zone: 20 people


  • More than 400 visitors, of whom 80% are medical representatives and 20% of pharmacy representatives

West Africa


Ivory Coast






Central Africa


Burkina Faso

Congo Kinshasa

Congo Brazzaville


Central African Republic



Indian Ocean





Distribution Infrastructure

We ensure a storage that respects the rules in force, including Good Distribution Practices.

0 m2
Secure Access Storage Area
2 - 0
Cold Room
15 - 0
Controlled Temperature
Pallets Capacity
Field Force
0 %
Rate of Service

Distribution across the area covered by PIEX

  • Customer risk Management in Africa (including on more fragile clients)
  • Mutualization of orders in order to achieve the minimum order quantities and optimize the costs
  • Storing products to eliminate the risk of shortage
  • Administrative management of orders (registration, verification, billing, money collection)
  • Management of shipping and customs clearance to import and export countries
  • Preparation and delivery of samples and promotional material
  • Customer information (introduction of new products, etc.)
  • Quality claims management (traceability, withdrawal of lots, etc.)
  • Pharmacovigilance
  • Bonded storage for products manufactured outside the EU
PIEX Group, an integrated distribution process

Françoise Labedan, Directrice des Affaires Réglementaires et Pharmaceutiques, Pharmacien Responsable chez Piex Group

Doctor in Pharmacy, PED Galenic, MS in Marketing IAE.

Member of the Academy of Pharmacy, President of AFAR, Françoise has held management positions in Regulatory Affairs, Quality, and fulfilled the role of Pharmacist Manager within the international groups Sanofi and Johnson & Johnson.

Through her professional activities, she has developed a very wide network within the profession and national and European bodies.

Marc Letellier, Directeur du Business Développement de Piex Group

Graduate of AgroParisTech in biochemistry.

More than 15 years of experience in business development and consulting, 100% in the health sector, both pharmaceutical and MedTech.

Marc Letellier has a good understanding of the pharmaceutical market and environment with significant experience in high-growth markets, particularly in the Middle East and Africa.


Graduated from the "Ecole Nationale de Statistique et d’Economie Appliquée" and from the "Toulouse Business School".

Hervé has 11 years of experience in finance within the largest banks and consulting firms. He worked for almost 4 years in the financial department of the Eurapharma Group as Head of the Financial Audit Department.

Caroline Theimer, Head of PharmaCDI Business Unit

Graduated in Economics from Aix Marseille University.

Caroline founded and led for 28 years PharmaCDI’s teams, being one of the first companies to distribute medicines in Western Africa. She is a recognized expert on this zone, and she benefits from a dense network and an excellent reputation, that will now be put at the service of PIEX' growth in the region.


Graduated from the "Ecole Supérieure Nationale d’Arts et Métiers".

Reda, Supply Chain professional comes to us from the pharmaceutical industry where he held several positions in the Supply Chain department at Cooper Maroc until leading its destinies for 3 years.

Bertrand Talbotier, Président de Piex Group

DESS of the Institute of Industrial Pharmacy and MS Intelligence Marketing of HEC.

Bertrand Talbotier has more than 20 years of experience in various senior management positions in the pharmaceutical industry (in Asia and Europe), strategic consulting and management of non-governmental organizations in healthcare (in the United States and in Africa).

His areas of expertise include leading large business operations, strategic life sciences and wellness consulting, strategic alliances, mergers and acquisitions, market access, business performance, digital transformation and business. regulations.

Bertrand Talbotier has a great expertise of the African continent in particular.